{"id":20987,"date":"2023-06-11T05:28:45","date_gmt":"2023-06-11T03:28:45","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=20987"},"modified":"2024-05-14T10:38:07","modified_gmt":"2024-05-14T08:38:07","slug":"co-je-to-linkbuilding-a-preco-je-dolezity","status":"publish","type":"post","link":"https:\/\/www.autoskoly.sk\/news\/co-je-to-linkbuilding-a-preco-je-dolezity\/","title":{"rendered":"\u010co je to linkbuilding a\u00a0pre\u010do je d\u00f4le\u017eit\u00fd"},"content":{"rendered":"<p>\u010c\u00edm viac in\u00fdch str\u00e1nok odkazuje na tie va\u0161e, t\u00fdm lep\u0161ie. Vyh\u013ead\u00e1va\u010de ako Google pova\u017euj\u00fa po\u010det odkazov za jeden z rozhoduj\u00facich faktorov pre ur\u010denie autority va\u0161ich str\u00e1nok. \u010c\u00edm v\u00e4\u010d\u0161iu autoritu va\u0161e str\u00e1nky maj\u00fa, t\u00fdm lep\u0161ie poz\u00edcie dostan\u00fa vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<br \/>\nLinkbuilding je preto z\u00e1kladn\u00fdm aspektom optimaliz\u00e1cie webov\u00fdch str\u00e1nok pre vyh\u013ead\u00e1va\u010de.<\/p>\n<h2>Pre\u010do je linkbuilding d\u00f4le\u017eit\u00fd pre SEO?<\/h2>\n<p>Google za\u010d\u00ednal koncom 90. rokov ako priekopn\u00edk vo vyh\u013ead\u00e1van\u00ed na internete. Nebol to prv\u00fd vyh\u013ead\u00e1va\u010d na svete, naopak, mnoh\u00e9 mali pred n\u00edm ve\u013ek\u00fd n\u00e1skok. Av\u0161ak Google za\u010dal ako prv\u00fd po\u010d\u00edta\u0165 po\u010det sp\u00e4tn\u00fdch odkazov z in\u00fdch str\u00e1nok. Ka\u017ed\u00fd sp\u00e4tn\u00fd odkaz pova\u017eoval za hlas, \u017ee dan\u00e1 str\u00e1nka obsahuje kvalitn\u00fd obsah. Na z\u00e1klade toho potom zora\u010foval str\u00e1nky vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<br \/>\nOd tej doby sa proces hodnotenia webov\u00fdch str\u00e1nok priebe\u017ene menil a zdokona\u013eoval, ale linkbuilding predstavuje dodnes jeden z najd\u00f4le\u017eitej\u0161\u00edch faktorov pre z\u00edskanie vysok\u00fdch poz\u00edci\u00ed vo v\u00fdsledkoch vyh\u013ead\u00e1vania. A\u00a0to je pre online biznis k\u013e\u00fa\u010dov\u00fdm faktorom pre \u00faspech.<br \/>\nOkrem po\u010dtu sp\u00e4tn\u00fdch odkazov z\u00e1vis\u00ed aj na ich kvalite. Linkbuilding sa za posledn\u00e9 roky omnoho komplikovanej\u0161\u00ed a d\u00f4vtipnej\u0161\u00ed. \u013dudia ho za\u010dali zneu\u017e\u00edva\u0165 na umel\u00e9 navy\u0161ovanie svojich poz\u00edcii vo vyh\u013ead\u00e1va\u010doch. Google preto priebe\u017ene upravuje svoje podmienky a algoritmy pre hodnotenie str\u00e1nok, aby zabr\u00e1nil spamu a nekal\u00fdm praktik\u00e1m.<\/p>\n<h2>Vojna Google proti spamu<\/h2>\n<p>Za\u010dalo to v roku 2012, kedy spolo\u010dnos\u0165 Google predstavila aktualiz\u00e1ciu v\u00fdpo\u010dtov pre radenie str\u00e1nok, ktor\u00e1 z\u00e1sadne zmenila bud\u00facnos\u0165 optimaliz\u00e1cie webov\u00fdch str\u00e1nok pre vyh\u013ead\u00e1va\u010de (SEO). Aktualiz\u00e1cia bola nazvan\u00e1 \u201ePenguin\u201c a jej cie\u013eom bolo zabr\u00e1ni\u0165 manipul\u00e1cii s v\u00fdsledkami vyh\u013ead\u00e1vania podvodn\u00fdmi praktikami &#8211; napr\u00edklad nakupovan\u00edm sp\u00e4tn\u00fdch odkazov alebo spamovan\u00edm diskusn\u00fdch f\u00f3r. Mnoho str\u00e1nok, ktor\u00e9 tak\u00e9to \u0161ed\u00e9 taktiky dovtedy vyu\u017e\u00edvali, okam\u017eite pri\u0161lo o svoje poz\u00edcie vo vyh\u013ead\u00e1van\u00ed.<br \/>\n\u013dudia postupne za\u010dali ch\u00e1pa\u0165, \u017ee jedin\u00fdm dlhodob\u00fdm sp\u00f4sobom, ako sa d\u00e1 \u00faspe\u0161ne budova\u0165 autorita webov\u00fdch str\u00e1nok a zvy\u0161ova\u0165 poz\u00edcie vo vyh\u013ead\u00e1va\u010doch, je publikovanie kvalitn\u00e9ho obsahu a z\u00edskavanie prirodzen\u00fdch sp\u00e4tn\u00fdch odkazov. Kto sa sna\u017e\u00ed pou\u017e\u00edva\u0165 nejak\u00e9 neprirodzen\u00e9 skratky, bude Googlom potrestan\u00fd.<\/p>\n<h2>Budovanie odkazov v s\u00fa\u010dasnosti<\/h2>\n<p>Cie\u013eom Googlu je pon\u00faknu\u0165 \u013eu\u010fom vo svojom vyh\u013ead\u00e1van\u00ed \u010do najviac relevantn\u00e9 v\u00fdsledky. Ak sa niekto sna\u017e\u00ed dosta\u0165 svoje str\u00e1nky do vyh\u013ead\u00e1vania umelo, naru\u0161uje t\u00fdm d\u00f4veryhodnos\u0165 samotn\u00e9ho Googlu, preto je pochopite\u013en\u00e9, \u017ee Google sa tomu sna\u017e\u00ed zabr\u00e1ni\u0165.<br \/>\nAko sa Google zlep\u0161uje pri hodnoten\u00ed webstr\u00e1nok, neust\u00e1le aktualizuje svoj algoritmus. Vyd\u00e1va z\u00e1sady etick\u00e9ho SEO, ktor\u00e9 by mali majitelia webstr\u00e1nok dodr\u017eiava\u0165. V\u0161etko je to zalo\u017een\u00e9 na publikovan\u00ed kvalitn\u00e9ho obsahu. Kvalitn\u00fd obsah dost\u00e1va prirodzene sp\u00e4tn\u00e9 odkazy z in\u00fdch webov, ktor\u00e9 na tento obsah chc\u00fa upozorni\u0165 svojich \u010ditate\u013eov alebo z neho nejak\u00fa \u010das\u0165 cituj\u00fa.<\/p>\n<h2>Na \u010dom pri linkbuildingu z\u00e1le\u017e\u00ed<\/h2>\n<p>Jednotliv\u00e9 sp\u00e4tn\u00e9 odkazy maj\u00fa v o\u010diach Google rozli\u010dn\u00fa v\u00e1hu. Od toho sa odv\u00edja aj linkbuilding. Medzi faktory, ktor\u00e9 ur\u010duj\u00fa silu sp\u00e4tn\u00e9ho odkazu, patria najm\u00e4 tieto:<\/p>\n<ul>\n<li><strong>Autorita webstr\u00e1nky: <\/strong>Odkazy z autoritat\u00edvnych webov\u00fdch str\u00e1nok maj\u00fa v\u00e4\u010d\u0161iu v\u00e1hu ako odkazy z menej zn\u00e1mych webov. Napr\u00edklad odkaz poch\u00e1dzaj\u00faci z Wikip\u00e9die bude ove\u013ea v\u00fdznamnej\u0161\u00ed ako odkaz z mal\u00e9ho osobn\u00e9ho blogu. Google ur\u010duje autoritu webstr\u00e1nok na z\u00e1klade dlhodob\u00e9ho sledovania ich popul\u00e1rnosti a d\u00f4veryhodnosti na internete.<\/li>\n<li><strong>Relevantnos\u0165 obsahu:<\/strong> Ak odkaz poch\u00e1dza zo str\u00e1nky, ktor\u00e1 sa zaober\u00e1 rovnakou t\u00e9mou, bude ma\u0165 ove\u013ea v\u00e4\u010d\u0161iu v\u00e1hu ako z nejak\u00e9ho nes\u00favisiaceho miesta. Napr\u00edklad, ak m\u00e1te obchod s po\u010d\u00edta\u010dmi a niekto na v\u00e1s odk\u00e1\u017ee z technologick\u00e9ho blogu, bude to ma\u0165 ove\u013ea v\u00e4\u010d\u0161\u00ed pr\u00ednos, ako n\u00e1hodn\u00fd odkaz z \u010dl\u00e1nku o kabelk\u00e1ch.<\/li>\n<li><strong>Text odkazu: <\/strong>Ke\u010f niekto odkazuje na v\u00e1\u0161 obchod s po\u010d\u00edta\u010dmi pomocou textu \u201edobr\u00e9 po\u010d\u00edta\u010de\u201c, ukazuje to vyh\u013ead\u00e1va\u010dom, \u017ee sa na va\u0161ich str\u00e1nkach hovor\u00ed o po\u010d\u00edta\u010doch. Naopak, ke\u010f bude text odkazu napr\u00edklad \u201ctu si pre\u010d\u00edtajte viac\u201d, bude to ma\u0165 ni\u017e\u0161\u00ed v\u00fdznam pre vyh\u013ead\u00e1va\u010de, preto\u017ee nie je jasn\u00e9, \u010do pod odkazom maj\u00fa o\u010dak\u00e1va\u0165.<\/li>\n<li><strong>Sila odkazu: <\/strong>Ak sa odkaz na v\u00e1\u0161 web nach\u00e1dza v \u010dl\u00e1nku, ktor\u00fd okrem toho odkazuje aj na tucet in\u00fdch str\u00e1nok, bude ma\u0165 tak\u00fd odkaz ove\u013ea men\u0161\u00ed v\u00fdznam, ako v pr\u00edpade, \u017ee sa odkazuje v\u00fdlu\u010dne na v\u00e1s. Akoby sa delil pozit\u00edvny sign\u00e1l medzi v\u0161etky odkazy z danej str\u00e1nky. Z\u00e1rove\u0148 z\u00e1vis\u00ed, v ktorej \u010dasti textu sa odkaz nach\u00e1dza, \u010di je to na za\u010diatku, v podnadpise, v koment\u00e1ri, v p\u00e4ti\u010dke str\u00e1nky, apod. \u010c\u00edm prominentnej\u0161ie bude v\u00e1\u0161 odkaz situovan\u00fd, t\u00fdm lep\u0161ie.<\/li>\n<\/ul>\n<h2>Ako funguje linkbuilding<\/h2>\n<p>Existuj\u00fa dva typy sp\u00e4tn\u00fdch odkazov: intern\u00e9 a extern\u00e9. Pre ka\u017ed\u00fd z nich funguje linkbuilding trochu odli\u0161ne.<br \/>\n<strong>Intern\u00e9 odkazy <\/strong>si vytv\u00e1rate sami v r\u00e1mci svojej str\u00e1nky. Napr\u00edklad, vytvor\u00edte odkaz v \u010dl\u00e1nku A na \u010dl\u00e1nok B. Tak\u00e9to intern\u00e9 prelinkovanie je ve\u013emi d\u00f4le\u017eit\u00e9. Sna\u017ete sa na svojom webe odkazova\u0165 nielen na svoju domovsk\u00fa str\u00e1nku, ale aj na r\u00f4zne podstr\u00e1nky a vytv\u00e1ra\u0165 tak prirodzen\u00fa hierarchick\u00fa \u0161trukt\u00faru obsahu.<br \/>\n<strong>Extern\u00e9 odkazy <\/strong>poch\u00e1dzaj\u00fa zo str\u00e1nok in\u00fdch \u013eud\u00ed. Napr\u00edklad, niekto vytvor\u00ed zo svojho blogu odkaz na ten v\u00e1\u0161. Z\u00edskanie extern\u00fdch odkazov je samozrejme \u0165a\u017e\u0161ie, preto\u017ee to z\u00e1vis\u00ed od majite\u013eov webov\u00fdch str\u00e1nok. \u010c\u00edm viac relevantn\u00fdch odkazov z in\u00fdch str\u00e1nok sa v\u00e1m podar\u00ed z\u00edska\u0165, t\u00fdm lep\u0161ie. Ak tvor\u00edte kvalitn\u00fd obsah, tak \u013eudia za\u010dn\u00fa na v\u00e1s prirodzene odkazova\u0165 ako na autoritat\u00edvny zdroj inform\u00e1ci\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010c\u00edm viac in\u00fdch str\u00e1nok odkazuje na tie va\u0161e, t\u00fdm lep\u0161ie. Vyh\u013ead\u00e1va\u010de ako Google pova\u017euj\u00fa po\u010det odkazov za jeden z rozhoduj\u00facich faktorov pre ur\u010denie autority va\u0161ich &hellip; <\/p>\n","protected":false},"author":42,"featured_media":27610,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[636,619],"tags":[337,271],"class_list":["post-20987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacia","category-marketing","tag-linkbuilding","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u010co je to linkbuilding a\u00a0pre\u010do je d\u00f4le\u017eit\u00fd<\/title>\n<meta name=\"description\" content=\"Linkbuilding znamen\u00e1 budovanie sp\u00e4tn\u00fdch odkazov na va\u0161e webov\u00e9 str\u00e1nky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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