{"id":8317,"date":"2023-09-21T00:48:02","date_gmt":"2023-09-20T22:48:02","guid":{"rendered":"https:\/\/www.euroekonom.sk\/?p=8317"},"modified":"2024-05-14T10:37:17","modified_gmt":"2024-05-14T08:37:17","slug":"marketingovy-mix-firmy-v-oblasti-informacnych-technologii","status":"publish","type":"post","link":"https:\/\/www.autoskoly.sk\/news\/marketingovy-mix-firmy-v-oblasti-informacnych-technologii\/","title":{"rendered":"Marketingov\u00fd mix firmy v oblasti informa\u010dn\u00fdch technol\u00f3gi\u00ed"},"content":{"rendered":"<h2>O firme Softec<\/h2>\n<p>Slu\u017eby, ktor\u00e9 poskytuje firma Softec, obsahuje triedu, do ktorej patr\u00ed projektovanie po\u010d\u00edta\u010dov\u00fdch syst\u00e9mov integruj\u00facich hardv\u00e9r, softv\u00e9r a komunika\u010dn\u00e9 technol\u00f3gie. Slu\u017eby m\u00f4\u017eu obsahova\u0165 aj zodpovedaj\u00face \u0161kolenia u\u017e\u00edvate\u013eov.<\/p>\n<h2>\u0160pecifik\u00e1cia IT slu\u017eieb<\/h2>\n<ul>\n<li>Materi\u00e1lnos\u0165, nemateri\u00e1lnos\u0165 &#8211; sem patr\u00ed oprava komponentov PC, jednotliv\u00e9 programy, CD s licenciou, n\u00e1stroje na opravu, in\u0161tal\u00e1cia SW, know how at\u010f.<\/li>\n<li>Spotreba \u017eivej pr\u00e1ce pri vytv\u00e1ran\u00ed &#8211; tu patria program\u00e1tori, ktor\u00ed vykon\u00e1vaj\u00fa a vytv\u00e1raj\u00fa aplik\u00e1cie, programy at\u010f.<\/li>\n<li>Neskladovate\u013enos\u0165 &#8211; jej spotreba je spojen\u00e1 s pr\u00edtomnos\u0165ou spotrebite\u013ea, ak nie je z\u00e1kazn\u00edk, ani slu\u017eba sa nevytvor\u00ed, bez potrebn\u00fdch zariaden\u00ed je nepodstatn\u00e1.<\/li>\n<li>Integr\u00e1cia extern\u00e9ho faktora &#8211; po\u017eiadavka od z\u00e1kazn\u00edka a jeho samotn\u00e9 za\u010dlenenie do vytv\u00e1rania je v tomto oh\u013eade neodl\u00fa\u010dite\u013enou podstatou.<\/li>\n<li>Heterogenita &#8211; konkr\u00e9tna slu\u017eba, ktor\u00e1 sa pon\u00fakne konkr\u00e9tnemu z\u00e1kazn\u00edkovi je jedine\u010dn\u00e1, preto\u017ee ka\u017ed\u00fd \u010fal\u0161\u00ed z\u00e1kazn\u00edk bude ma\u0165 odli\u0161n\u00fa \u0161pecifik\u00e1ciu programu.<\/li>\n<li>Umiestnenie pr\u00eds\u013eubu realiz\u00e1cie a trh &#8211; spo\u010d\u00edva hlavne v r\u00fdchlosti vytvorenia a schopnosti ovl\u00e1dania programu jednotliv\u00fdmi u\u017e\u00edvate\u013emi.<\/li>\n<li>Nemo\u017enos\u0165 vlastn\u00edctva &#8211; know &#8211; how firmy, z\u00e1kazn\u00edk jednoducho nem\u00f4\u017ee len tak preda\u0165, zneu\u017ei\u0165, je to chr\u00e1nen\u00e9 z\u00e1konom, nie je tu mo\u017enos\u0165 ani predaja SW \u010di licencie, preto\u017ee toto m\u00e1 podnik o\u0161etren\u00e9 sankciami a r\u00f4znymi opatreniami proti zneu\u017eitiu.<\/li>\n<li>Simult\u00e1nnos\u0165 &#8211; HW a SW nemo\u017eno od seba oddeli\u0165, preto\u017ee HW by nemohol pracova\u0165 bez SW a naopak.<\/li>\n<\/ul>\n<h2>Klasifik\u00e1cia IT slu\u017eieb<\/h2>\n<ul>\n<li>Pod\u013ea intenzity kontaktu so spotrebite\u013eom &#8211; IT slu\u017eby zaradzujeme do dlhodob\u00fdch, viazan\u00fdch a formalizovan\u00fdch, preto\u017ee na za\u010diatku sa mus\u00ed podp\u00edsa\u0165 zmluva o odovzdan\u00ed projektu, v\u00fd\u0161ka odmien, po\u010det zamestnancov, ktor\u00ed na \u0148om bud\u00fa pracova\u0165, de\u0148 odovzdania at\u010f.<\/li>\n<li>Pod\u013ea miery zhmotnenia slu\u017eby \u2013 v\u00fdsledok programovania bude taktie\u017e iba program, \u010di\u017ee nehmatate\u013en\u00e1 \u010das\u0165.<\/li>\n<li>Pod\u013ea miery kontaktu a s\u00fa\u010dinnosti spotrebite\u013ea s poskytovate\u013eom &#8211; ke\u010f\u017ee Softec poskytuje r\u00f4zne slu\u017eby, zaradzuje sa medzi slu\u017eby s vysokou mierou kontaktu, kde poskytuje r\u00f4zne poradensk\u00e9 a \u0161koliace slu\u017eby. Zaradzuje sa aj k slu\u017eb\u00e1m s n\u00edzkou mierou kontaktu, kedy poskytuje napr\u00edklad opravy SW, \u010di HW.<\/li>\n<li>Pod\u013ea miery \u0161tandardiz\u00e1cie alebo miery prisp\u00f4sobenia slu\u017eby individu\u00e1lnej potrebe spotrebite\u013ea \u2013 tieto slu\u017eby sa zaradzuj\u00fa do individu\u00e1lnej ponuky, preto\u017ee napr\u00edklad ka\u017ed\u00fd projekt \u017eiadanej aplik\u00e1cie je odli\u0161n\u00fd a ka\u017ed\u00fd z\u00e1kazn\u00edk m\u00e1 in\u00fa po\u017eiadavku ja jeho vytvorenie.<\/li>\n<li>Pod\u013ea odberate\u013ea \u2013 pod\u013ea kone\u010dn\u00e9ho ur\u010denia slu\u017eieb \u2013 patria do kateg\u00f3rie slu\u017eby pre organiz\u00e1cie, preto\u017ee firma vytv\u00e1ra projekty pre ve\u013ek\u00e9 spolo\u010dnosti ako s\u00fa pois\u0165ovne, banky at\u010f.<\/li>\n<li>Pod\u013ea identifik\u00e1cie objedn\u00e1vate\u013ea a spotrebite\u013ea \u2013 slu\u017eba pre konkr\u00e9tnu spotrebu objedn\u00e1vate\u013ea, tu je bu\u010f jednotlivec alebo vo v\u00e4\u010d\u0161ine podnik, ktor\u00fd si zad\u00e1va po\u017eiadavku na program.<\/li>\n<li>Pod\u013ea odvetvovej pr\u00edslu\u0161nosti \u2013 patr\u00ed medzi odvetvie: po\u010d\u00edta\u010dov\u00e9 programovanie, poradenstvo a s\u00favisiace slu\u017eby.<\/li>\n<li>Pod\u013ea miery \u00fahrady slu\u017eby spotrebite\u013eom \u2013 plne platen\u00e9.<\/li>\n<li>Pod\u013ea typu dopytu \u2013 patria medzi spotrebn\u00e9 slu\u017eby, ke\u010f\u017ee id\u00fa priamo na kone\u010dn\u00e9 spotrebovanie.<\/li>\n<\/ul>\n<h2>N\u00e1vrh marketingov\u00e9ho mixu IT firmy<\/h2>\n<p>Marketingov\u00fd mix spolo\u010dnosti som rozdelila do nieko\u013ek\u00fdch \u010dast\u00ed: produkt, cena, distrib\u00facia a miesto, materi\u00e1lne prostredie, komunik\u00e1cia a \u013eudia.<\/p>\n<h2>Produkt<\/h2>\n<ol>\n<li>Jadro slu\u017eby &#8211; Pon\u00faka rie\u0161enie \u0161it\u00e9 na mieru a zv\u00fd\u0161enie efektivity prostredn\u00edctvom optimaliz\u00e1cie biznis procesov, outsourcing, konzult\u00e1cie at\u010f.<\/li>\n<li>V\u0161eobecn\u00e1 \u00farove\u0148 slu\u017eby &#8211; Schopnos\u0165 porozumie\u0165 potreb\u00e1m z\u00e1kazn\u00edka, ma\u0165 odborn\u00edkov, ktor\u00ed vedia realizova\u0165 rie\u0161enie z technologick\u00e9ho poh\u013eadu.<\/li>\n<li>O\u010dak\u00e1van\u00e1 slu\u017eba &#8211; Zn\u00ed\u017eenie n\u00e1kladov na podnikov\u00e9 procesy, rie\u0161enie pod\u013ea predst\u00e1v z\u00e1kazn\u00edka, dobr\u00fd dizajn, r\u00fdchlos\u0165, bezchybovos\u0165. Z\u00e1kazn\u00edk sa m\u00f4\u017ee p\u00fdta\u0165, \u010di bude \u00faspora z jeho realizovania alebo \u010di bude finan\u010dn\u00fd benefit z jeho realiz\u00e1cie.<\/li>\n<li>Roz\u0161\u00edren\u00e1 slu\u017eba &#8211; Sk\u00fasenosti s tvorbou tak\u00fdchto rie\u0161en\u00ed, recenzie od in\u00fdch firiem, pou\u017e\u00edvanie pokro\u010dilej\u0161ej technol\u00f3gie, mo\u017enos\u0165 \u010fal\u0161ej konzult\u00e1cie a \u00fadr\u017eby.<\/li>\n<li>Potenci\u00e1lna slu\u017eba &#8211; Implement\u00e1cia v novom jazyku, nov\u00e9 technol\u00f3gie, slu\u017eby outsourcingu, \u010fal\u0161ie konzulta\u010dn\u00e9 slu\u017eby, roz\u0161\u00edrenie produktov\u00e9ho portf\u00f3lia na krabicov\u00fd syst\u00e9m alebo na customization.<\/li>\n<\/ol>\n<h2>Cena<\/h2>\n<ul>\n<li>Sp\u00f4sob platby &#8211; poplatok na \u00fa\u010det.<\/li>\n<li>Cenov\u00e1 diferenci\u00e1cia &#8211; pod\u013ea variantov, obsiahlosti projektu, \u010dasov\u00e1 diferenci\u00e1cia.<\/li>\n<li>Cenov\u00e1 \u00farove\u0148 &#8211; pod\u013ea n\u00e1ro\u010dnosti projektu.<\/li>\n<li>Sp\u00f4sob stanovenia ceny &#8211; z\u00e1le\u017e\u00ed od zlo\u017eitosti projektu, d\u013a\u017eky trvania, po\u010det zainteresovan\u00fdch \u013eud\u00ed.<\/li>\n<li>Cenov\u00e9 ciele &#8211; dosahova\u0165 zisk, pon\u00faka\u0165 vysok\u00fa kvalitu za primeran\u00fa cenu &#8211; strat\u00e9gia vysokej hodnoty.<\/li>\n<li>Cenov\u00e9 prir\u00e1\u017eky &#8211; zmeny po\u017eiadaviek po\u010das u\u017e vytv\u00e1rania projektu, kedy je dos\u0165 n\u00e1ro\u010dn\u00e9 prebieha\u0165 cel\u00fdm projektom a h\u013eada\u0165 miesta, ktor\u00e9 sa maj\u00fa zmeni\u0165 pod\u013ea potreby.<\/li>\n<li>Cenov\u00e9 taktiky &#8211; ma\u0165 podobn\u00fa cenu ako konkurencia, pon\u00faka\u0165 viac mo\u017enost\u00ed, \u010di\u017ee v\u00e4\u010d\u0161ie portf\u00f3lio pon\u00fakan\u00fdch slu\u017eieb, pre r\u00f4zne druhy firiem.<\/li>\n<\/ul>\n<p><strong>Z\u00e1ver: M\u00f4\u017eeme poveda\u0165, \u017ee cena sa ur\u010duje na z\u00e1klade zmluvy medzi z\u00e1kazn\u00edkom a firmou Softec, kde sa bli\u017e\u0161ie ur\u010dia podmienky.<\/strong><\/p>\n<h2>Distrib\u00facia a miesto<\/h2>\n<p>Pri t\u00fdchto pon\u00fakan\u00fdch slu\u017eb\u00e1ch sa zv\u00e4\u010d\u0161a pou\u017e\u00edva priama distribu\u010dn\u00e1 cesta od firmy k z\u00e1kazn\u00edkovi a naopak. M\u00f4\u017ee prebieha\u0165 po internetovej sieti, kedy ak s\u00fa u\u017e zadan\u00e9 po\u017eiadavky, tak sa pr\u00edpadn\u00e9 probl\u00e9my m\u00f4\u017eu rie\u0161i\u0165 pre r\u00fdchlos\u0165 aj prostredn\u00edctvom chatu, pr\u00edpadne telefonicky, ale aj osobne. Osobne je najlep\u0161ie sa stretn\u00fa\u0165 pri zad\u00e1van\u00ed po\u017eiadaviek, kedy sa z\u00e1kazn\u00edk m\u00f4\u017ee detailnej\u0161ie vyjadri\u0165 k projektu, pr\u00edpadne zodpoveda\u0165 u\u017e vypl\u00fdvaj\u00face nejasnosti.<br \/>\nKe\u010f\u017ee distrib\u00facia prebieha v priestore a \u010dase, spotrebite\u013e ur\u010duje kedy, a ako r\u00fdchlo a v akej frekvencii m\u00e1 by\u0165 slu\u017eba poskytnut\u00e1. V tomto pr\u00edpade sa tieto podmienky stanovia na za\u010diatku spolupr\u00e1ce v dohodnutej a podp\u00edsanej zmluve oboma stranami.<br \/>\n\u010co sa t\u00fdka napr\u00edklad \u0161kolen\u00ed zamestnancov, alebo za\u0161ko\u013eovanie klientov na samotn\u00fd projekt, aplik\u00e1ciu, ktor\u00fa si objednali, sa miesto z firemn\u00e9ho prostredia men\u00ed. Poveren\u00fd person\u00e1l nav\u0161t\u00edvi klienta a priamo u\u017e\u00edvate\u013eovi vysvet\u013euje jeho pou\u017eitie.<\/p>\n<h2>Materi\u00e1lne prostredie<\/h2>\n<p>V\u00fdstupom programovania je softv\u00e9r, ktor\u00fd je nemateri\u00e1lny. V\u00fdsledn\u00fd projekt sa prezentuje bu\u010f v r\u00e1mci firmy Softec, alebo priamo u z\u00e1kazn\u00edka. Ak sa prezentuje vo firme, je d\u00f4le\u017eit\u00fd vizu\u00e1lny dojem. Softec m\u00e1 upraven\u00fd vchod, parkovacie miesta, kancel\u00e1riu pr\u00e1ve pre tak\u00e9to pr\u00edle\u017eitosti, kde sa nach\u00e1dza ve\u013ek\u00fd st\u00f4l, nieko\u013eko stoli\u010diek, tabu\u013ea na p\u00edsanie.<\/p>\n<h2>Komunik\u00e1cia<\/h2>\n<p>Softec komunikuje so svojimi z\u00e1kazn\u00edkmi, ale aj potenci\u00e1lnymi z\u00e1kazn\u00edkmi hlavne cez web str\u00e1nku www.softec.sk. \u010ealej rob\u00ed r\u00f4zne prezent\u00e1cie na \u0161kol\u00e1ch a na \u201eD\u0148och kari\u00e9ry\u201c. Organizuje taktie\u017e firemn\u00e9 akcie pre spolu &#8211; partnerov a z\u00e1kazn\u00edkov. Pon\u00faka taktie\u017e reklamn\u00e9 predmety &#8211; blok na p\u00edsanie, hrn\u010deky, p\u00edsacie potreby at\u010f.<\/p>\n<h3>Odborn\u00e1 spolo\u010densk\u00e1 anga\u017eovanos\u0165<\/h3>\n<p>Viacer\u00ed pracovn\u00edci Softecu s\u00fa v oblasti informatiky \u0161pi\u010dkov\u00ed odborn\u00edci a autority. Softec im vytv\u00e1ra priestor na primeran\u00fa spolo\u010densk\u00fa anga\u017eovanos\u0165 smeruj\u00facu k podpore rozvoja informatiky na Slovensku.<\/p>\n<h3>Pracovn\u00edci Softecu s\u00fa okrem in\u00e9ho<\/h3>\n<ul>\n<li>\u010dlenmi vedeck\u00fdch r\u00e1d slovensk\u00fdch vysok\u00fdch \u0161k\u00f4l a ich \u0161t\u00e1tnicov\u00fdch komisi\u00ed,<\/li>\n<li>\u010dlenmi r\u00f4znych odborn\u00fdch komisi\u00ed a programov\u00fdch v\u00fdborov slovensk\u00fdch a \u010desk\u00fdch odborn\u00fdch podujat\u00ed,<\/li>\n<li>\u010dlenmi riadiacich org\u00e1nov r\u00f4znych odborn\u00fdch spolo\u010dnost\u00ed a zv\u00e4zov.<\/li>\n<\/ul>\n<h3>Verejnoprospe\u0161n\u00e9 aktivity<\/h3>\n<ul>\n<li>Softec m\u00e1 partnerstvo s mimovl\u00e1dnou neziskovou organiz\u00e1ciou Partnerstv\u00e1 pre prosperitu. Bol partnerom konferencie iDEME 2012.<\/li>\n<li>Softec je ka\u017ed\u00fd rok partnerom ITAPA<\/li>\n<li>Softec finan\u010dne podporil vedeck\u00fa v\u00fdstavu Virtu\u00e1lny Svet 2012, ktor\u00fa pripravil FMFI UK v Bratislave<\/li>\n<li>Softec sponzoroval podujatie \u201e36. Dni zdravotnej v\u00fdchovy MUDr. Ivana Stodolu\u201c.<\/li>\n<li>Softec finan\u010dne podporil projekt \u201ePF, ktor\u00e9 pom\u00e1ha\u201c (\u00dasmev ako dar)<\/li>\n<li>Softec sponzoroval s\u00fa\u0165a\u017e t\u00edmov\u00fdch projektov na FIIT STU v Bratislave TP Cup 2012.<\/li>\n<li>Softec bol sponzorom konferencie SCCG a CESCG (jarn\u00e1 konferencia z po\u010d\u00edta\u010dovej grafiky)<\/li>\n<li>Softec dlhodobo finan\u010dne podporuje \u010dinnos\u0165 ob\u010dianskeho zdru\u017eenia Softec Pro Society, ktor\u00e9ho cie\u013eom je predov\u0161etk\u00fdm rozvoj vzdelanosti a znalost\u00ed v oblasti informatiky a pomoc pri praktickej aplik\u00e1cii nov\u00fdch informatick\u00fdch poznatkov v praxi. Softec Pro Society podporil viacero konferenci\u00ed, udelil \u0161tipendi\u00e1 vynikaj\u00facim \u0161tudentom a anga\u017euje sa aj v soci\u00e1lnej oblasti.<\/li>\n<li>Pokra\u010duje zaanga\u017eovanos\u0165 jedn\u00e9ho z na\u0161ich riadite\u013eov, ktor\u00fd z poverenia Slovenskej informatickej spolo\u010dnosti koordinoval program ECDL na Slovensku. Poskytli sme mu potrebn\u00fd \u010dasov\u00fd priestor a firemn\u00fa infra\u0161trukt\u00faru. Softec sa v programe ECDL nijak\u00fdm sp\u00f4sobom obchodne neanga\u017euje a pova\u017euje uvo\u013enen\u00e9 zdroje za svoju v\u0161eobecne prospe\u0161n\u00fa pomoc pre informatiz\u00e1ciu Slovenska.<\/li>\n<li>Softec partnersky podporil konferenciu Sv\u011bt informatiky ve finan\u010dnictv\u00ed v Prahe.<\/li>\n<li>Softec bol v r. 2012 partnerom konferencie eFocus s n\u00e1zvom Podnikov\u00e1 mobilita \/ mobilita pre biznis: strat\u00e9gie 2012 \u2013 2013.<\/li>\n<li>Softec bol tie\u017e partnerom konferencie eFocus v r. 2011 s n\u00e1zvom Business Intelligence:strat\u00e9gie 2011 \u2013 2013, ktorej sa akt\u00edvne z\u00fa\u010dastnil s prezent\u00e1ciou Identifik\u00e1cia poistn\u00fdch podvodov.<\/li>\n<\/ul>\n<h3>Kult\u00fara<\/h3>\n<ul>\n<li>Softec sa sponzorsky podie\u013eal v r. 2011 a v r. 2012 na jednom z najv\u00e4\u010d\u0161\u00edch salsa kongresoch vo v\u00fdchodnej Eur\u00f3pe s n\u00e1zvom Danube Salsa Connection.<\/li>\n<li>Softec sponzoroval a bol gener\u00e1lnym partnerom knihy Genius loci \/ (roz)hovory o Slovensku (rozhovory dvadsiatich osobnost\u00ed slovenskej kult\u00fary o ich vz\u0165ahu k Slovensku).<\/li>\n<li>Softec bol partnerom putovnej fotografickej v\u00fdstavy projektu Genius loci 2012.<\/li>\n<\/ul>\n<h3>Zdravotn\u00edctvo<\/h3>\n<p>D\u0148a 7. 6. 2012 Softec s N\u00e1rodnou transf\u00faznou stanicou zorganizovali mobiln\u00fd odber krvi v priestoroch Softecu, po\u010das ktor\u00e9ho 24 kolegov Softec Group darovalo bezplatne krv.<\/p>\n<h3>Softec je \u010dlenom<\/h3>\n<ul>\n<li>Asoci\u00e1cie ITAS<\/li>\n<li>Slovenskej informatickej spolo\u010dnosti<\/li>\n<li>Spolo\u010dnosti pre projektov\u00e9 riadenie<\/li>\n<li>Slovensko &#8211; Rak\u00faskej obchodnej komory<\/li>\n<li>Ob\u010dianskeho zdru\u017eenia Partnerstv\u00e1 pre prosperitu (PPP)<\/li>\n<\/ul>\n<h3>Jesenn\u00e9 stretnutia so z\u00e1kazn\u00edkmi<\/h3>\n<p>Okrem pracovn\u00fdch kontaktov udr\u017euje Softec so svojimi z\u00e1kazn\u00edkmi a partnermi aj pravideln\u00e9 spolo\u010densk\u00e9 kontakty.<br \/>\nTakmer ka\u017ed\u00fd rok sa konaj\u00fa jesenn\u00e9 stretnutia so zauj\u00edmav\u00fdm kult\u00farnym programom. S\u00fa dobrou pr\u00edle\u017eitos\u0165ou pre rozv\u00edjanie osobn\u00fdch vz\u0165ahov a pre priate\u013esk\u00e9 rozhovory, na ktor\u00e9 pre \u010dasov\u00fa zanepr\u00e1zdnenos\u0165 neb\u00fdva po\u010das roka v\u00e4\u010d\u0161inou \u010das.<\/p>\n<h2>Zamestnanci<\/h2>\n<p>V Softec Group je rozhoduj\u00facim konkuren\u010dn\u00fdm faktorom kvalita jej pracovn\u00edkov. Sna\u017eia sa, aby sa pracovn\u00edci \u0161pi\u010dkovo a priebe\u017ene vzdel\u00e1vali a pracovali v prostred\u00ed, ktor\u00e9 im poskytuje aj dostato\u010dn\u00fa motiv\u00e1ciu a stabilitu \u00famern\u00fa stabilite spolo\u010dnosti, v ktorej pracuj\u00fa. Zaveden\u00e1 a udr\u017eiavan\u00e1 firemn\u00e1 kult\u00fara prispieva k priaznivej pracovnej atmosf\u00e9re a k ve\u013emi dobr\u00fdm medzi\u013eudsk\u00fdm vz\u0165ahom: maj\u00fa kvalitn\u00fd pracovn\u00fd kolekt\u00edv, ktor\u00fd vytv\u00e1ra predpoklady pre kon\u0161trukt\u00edvnu pr\u00e1cu.<\/p>\n<h3>Certifik\u00e1ty<\/h3>\n<p>Zamestn\u00e1vaj\u00fa vysokokvalifikovan\u00fdch odborn\u00edkov a ich odbornos\u0165 sa usiluj\u00fa udr\u017eiava\u0165 a roz\u0161irova\u0165. S\u00fa partnerom najv\u00fdznamnej\u0161\u00edch svetov\u00fdch v\u00fdrobcov softv\u00e9rov\u00fdch a hardv\u00e9rov\u00fdch prostriedkov. Pracovn\u00edci s\u00fa dr\u017eite\u013emi vy\u0161e 240 certifik\u00e1tov, ktor\u00e9 dokumentuj\u00fa ich znalosti z pr\u00edslu\u0161n\u00fdch oblast\u00ed.<\/p>\n<h3>Rozvoj a vzdel\u00e1vanie pracovn\u00edkov<\/h3>\n<p>Vzdel\u00e1vanie v Softec Group m\u00e1 nieko\u013eko z\u00e1kladn\u00fdch foriem:<\/p>\n<ul>\n<li>Rozvoj v r\u00e1mci expertn\u00e9ho centra: ka\u017ed\u00fd zamestnanec Softecu je zaraden\u00fd do jedn\u00e9ho a\u017e dvoch expertn\u00fdch centier, ktor\u00e9 zodpovedaj\u00fa jeho \u0161pecializ\u00e1cii a ktor\u00e9 zais\u0165uj\u00fa profesijn\u00e9 vzdel\u00e1vanie, s\u00fa platformou pre zdie\u013eanie n\u00e1padov a sk\u00fasenost\u00ed. Expertn\u00e9 centrum je pre zamestnanca partnerom pri pl\u00e1novan\u00ed jeho \u010fal\u0161ieho rozvoja a rastu.<\/li>\n<li>Intern\u00e9 vzdel\u00e1vanie: \u00fa\u010das\u0165 na odborn\u00fdch semin\u00e1roch, workshopoch, oponent\u00farach alebo predn\u00e1\u0161kach v r\u00e1mci Softec Group, \u00fa\u010das\u0165 na odbornej internej konferencii (IKS), mo\u017enos\u0165 vlastn\u00e9ho v\u00fdvoja v r\u00e1mci rie\u0161enia tzv. rozvojov\u00fdch projektov.<\/li>\n<li>Vyd\u00e1vaj\u00fa intern\u00fd \u010dasopis \u201eNovinky IT\u201c. \u010cl\u00e1nky publikovan\u00e9 v \u010dasopise s\u00fa venovan\u00e9 najm\u00e4 nov\u00fdm technol\u00f3gi\u00e1m a \u010derstv\u00fdm sk\u00fasenostiam a poznatkom, ktor\u00e9 pracovn\u00edci z\u00edskali. Viacer\u00e9 pr\u00edspevky prezentuj\u00fa \u0161pecifick\u00e9 poznatky, preh\u013eadov\u00e9 inform\u00e1cie i vlastn\u00e9 know &#8211; how z dom\u00e9nov\u00fdch oblast\u00ed, v ktor\u00fdch s\u00fa realizovan\u00e9 rie\u0161enia pre na\u0161ich z\u00e1kazn\u00edkov.<\/li>\n<li>Extern\u00e9 vzdel\u00e1vanie: \u00fa\u010das\u0165 na extern\u00fdch tr\u00e9ningoch, \u0161koleniach, konferenci\u00e1ch.<\/li>\n<li>Samovzdel\u00e1vanie: pr\u00edstup do rozsiahlej internej odbornej kni\u017enice, pr\u00edstup k internetov\u00fdm a intranetov\u00fdm informa\u010dn\u00fdm zdrojom.<\/li>\n<li>Akt\u00edvna prezent\u00e1cia poznatkov: predn\u00e1\u0161ky na V\u0160, kni\u017en\u00e9 publik\u00e1cie, predn\u00e1\u0161ky na odborn\u00fdch podujatiach a konferenci\u00e1ch, \u00fa\u010das\u0165 v odborn\u00fdch komisi\u00e1ch.<\/li>\n<li>Soft skills: zamestnanci sa zdokona\u013euj\u00fa v interperson\u00e1lnej komunik\u00e1cii a rozv\u00edjaj\u00fa svoje kompetencie nevyhnutn\u00e9 na \u00faspe\u0161n\u00e9 riadenie projektov, rie\u0161enie kritick\u00fdch situ\u00e1ci\u00ed alebo na vedenie stretnut\u00ed s klientmi a obchodn\u00fdmi partnermi.<\/li>\n<li>Jazykov\u00e1 pr\u00edprava: poskytnutie finan\u010dn\u00e9ho pr\u00edspevku je viazan\u00e9 spravidla na v\u00fdu\u010dbu angli\u010dtiny, resp. nem\u010diny v mimopracovnom \u010dase.<\/li>\n<\/ul>\n<h3>Starostlivos\u0165 o zamestnancov<\/h3>\n<ul>\n<li>\u00daspech prin\u00e1\u0161aj\u00fa \u013eudia, nie po\u010d\u00edta\u010de. \u00daspech spolo\u010dnosti i \u00faspech projektov, ktor\u00e9 realizuj\u00fa pre klientov je z\u00e1visl\u00fd na tom ak\u00fdch maj\u00fa kvalitn\u00fdch zamestnancov. V\u00e1\u017eia si pr\u00e1cu zamestnancov a sna\u017eia sa vytvori\u0165 podmienky aj nad r\u00e1mec stanoven\u00fd z\u00e1konom.<\/li>\n<li>Softec sa sna\u017e\u00ed v oblasti poskytovania zamestnaneck\u00fdch v\u00fdhod a benefitov vytv\u00e1ra\u0165 tak\u00fa politiku a postupy, ktor\u00e9 pracovn\u00edkovi umo\u017e\u0148uj\u00fa uplatni\u0165 osobn\u00e9 preferencie. Prejavuje sa to pri stanoven\u00ed formy pru\u017en\u00e9ho pracovn\u00e9ho \u010dasu, syst\u00e9mu odme\u0148ovania, doplnkov\u00e9ho d\u00f4chodkov\u00e9ho pripoistenia, prevent\u00edvnych lek\u00e1rskych prehliadok, podpory r\u00f4znych \u0161portov\u00fdch, kult\u00farnych, spolo\u010densk\u00fdch aktiv\u00edt a v neposlednom rade aj v nastaven\u00ed firemn\u00e9ho vzdel\u00e1vacieho syst\u00e9mu. Softec Group m\u00e1 zaveden\u00fd vlastn\u00fd firemn\u00fd benefitn\u00fd syst\u00e9m Kafet\u00e9ria, ktor\u00fd vyu\u017e\u00edvaj\u00fa v\u0161etky tri spolo\u010dnosti skupiny.<\/li>\n<li>Mimopracovn\u00e9 aktivity s\u00fa s\u00fa\u010das\u0165ou poskytovan\u00fdch firemn\u00fdch benefitov. Ide o pravideln\u00e9 polro\u010dn\u00e9 \u0161portovo &#8211; spolo\u010densk\u00e9 stretnutia v\u0161etk\u00fdch zamestnancov a \u010fal\u0161ie spolo\u010densk\u00e9 podujatia. Tieto aktivity maj\u00fa neform\u00e1lny charakter, pom\u00e1haj\u00fa vytv\u00e1ra\u0165 a udr\u017eiava\u0165 priazniv\u00fa pracovn\u00fa a soci\u00e1lnu atmosf\u00e9ru.<\/li>\n<\/ul>\n<h3>Pohovor<\/h3>\n<p>Prij\u00edmanie pracovn\u00edkov na z\u00e1klade osobnosti, charakteru, technologickej str\u00e1nky. Softec vyu\u017e\u00edva profesion\u00e1lne osobnostn\u00e9 a psychologick\u00e9 testy, prostredn\u00edctvom, ktor\u00fdch si vyber\u00e1 zamestnancov.<\/p>\n<h2>Z\u00e1kazn\u00edci<\/h2>\n<p>Z\u00e1kazn\u00edk mus\u00ed presne \u0161pecifikova\u0165 ak\u00fd projekt chce do detailov, inak by firma mohla softv\u00e9r vyrobi\u0165 chybne, s \u010d\u00edm by z\u00e1kazn\u00edk nebol spokojn\u00fd. M\u00f4\u017ee v\u0161ak vstupova\u0165 do produkcie, vytv\u00e1rania slu\u017eby ako spoluproducent, ke\u010f\u017ee firme zad\u00e1va potrebn\u00e9 \u00fadaje, ktor\u00e9 neust\u00e1le kontroluje.<\/p>\n<h2>Partneri<\/h2>\n<p>Softec si po\u010das svojej existencie buduje vz\u0165ahy s viacer\u00fdmi spolo\u010dnos\u0165ami, s ktor\u00fdmi \u00fazko spolupracuje na r\u00f4znych projektoch alebo dod\u00e1va rie\u0161enia zalo\u017een\u00e9 na ich produktoch alebo technol\u00f3gi\u00e1ch. Mnoh\u00ed zamestnanci Softecu s\u00fa t\u00fdmito partnermi certifikovan\u00ed, \u010do Softecu umo\u017e\u0148uje okrem kvalifikovanej a efekt\u00edvnej pomoci na\u0161im z\u00e1kazn\u00edkom pri rie\u0161en\u00ed ich probl\u00e9mov aj z\u00edska\u0165 pr\u00edstup k najnov\u0161\u00edm produktom a postupom, ktor\u00e9 pri rie\u0161eniach vyu\u017e\u00edvame.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O firme Softec Slu\u017eby, ktor\u00e9 poskytuje firma Softec, obsahuje triedu, do ktorej patr\u00ed projektovanie po\u010d\u00edta\u010dov\u00fdch syst\u00e9mov integruj\u00facich hardv\u00e9r, softv\u00e9r a komunika\u010dn\u00e9 technol\u00f3gie. Slu\u017eby m\u00f4\u017eu obsahova\u0165 &hellip; <\/p>\n","protected":false},"author":43,"featured_media":27580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[636,619],"tags":[124],"class_list":["post-8317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komunikacia","category-marketing","tag-internetovy-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingov\u00fd mix firmy v oblasti informa\u010dn\u00fdch technol\u00f3gi\u00ed<\/title>\n<meta name=\"description\" content=\"Uk\u00e1\u017ekov\u00fd marketingov\u00fd mix spolo\u010dnosti Softec, ktor\u00e1 poskytuje IT slu\u017eby.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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